Hola, it’s Diana

It all started when I was designing my Myspace page…

Yup, Myspace. Cringeworthy now, but that's honestly where my love for design was born. I was 13, had no idea what I was doing, and loved every second of it.

Fast forward to 2013. I graduated from Full Sail University with a bachelor's in graphic design and quickly learned that design is never just about making things look good. It's about solving problems, telling stories, and getting people to actually feel something.

Over the past 12+ years I've grown from in-house designer to marketing strategist, leading creative work across nonprofits and pharmaceutical marketing. Most recently at Resources for Human Development, I managed marketing and communications across 115 programs in 12 states, building systems, directing creative, and making sure every program had what it needed to connect with the people it served.

I'm bilingual in English and Spanish, which has shaped how I think about communication. Not just translation, but real cultural connection.

Design is still my foundation. Strategy is where I live now. For me, the two have never been separate. Design is how the message lands, strategy is what makes sure it's going in the right direction.